Website Design

Websites are incredibly complicated to design and can only be done by people with exceptional IT capabilities. At least that is what many website designers would like you to believe. Of course if you want to include a database with thousands of items available for online shopping, then that is quite complicated, but what the overwhelming majority of people want in a website is a medium by which people can see the goods or services you have to offer, in a clear and inviting environment.

The essence of a good website, is one where the viewer can see what they want with the minimum amount of clicking on icons, graphics, pictures and links, and sitting there tapping there fingers while the system downloads a page full of whistles bangs and videos. Of course an aesthetically pleasing site is nice, but it should not be at the expense of useful information and easy navigation between pages. For example, pictures are an essential part of a Hotel or Bed and Breakfast website, but less so for an Accountancy firm!

There are firms that offer you website templates that you can log on to and make changes yourself, or you can get someone like me to design and manage one for you, or you can design it and maintain it your self - with the right programmer and training. Which one is right for you depends on many factors.

There is one thing that is absolutely certain. If you are in business and don't have a website while some of your competitors do, you are at a disadvantage. When people are looking for goods and services, they prefer to do it without being pressured by some pushy salesman or risk receiving pestering follow up phone calls after making an initial phone enquiry. A website is your shop window. People can stop and have a look, and if they like what they see they will come in.

Other websites are more "magazine" based. They are aimed at keeping people interested in their organisation/club. I know from experience just how important these websites are. If they are kept up to date, with loads of information and a "news archive," it will generate more interest in your members/followers.

Websites give you the means to use every opportunity to raise and widen your profile. If every piece of paper you produce and every advert you place has www.mysite.co.uk on it, you give everyone who sees it the chance to check out your "shop window."

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